Founded by Jules Robinson (of Married at First Sight fame) with comfort and confidence in mind, Figur aims to make women feel beautiful while loving their curves.
Shay, 26, who is a size 22-24, said: “I truly believe it is not about the size you wear but how you wear your size.
“I was amazed to think I had been chosen as an ambassador out of over 5,500 applications but guess my values reflect the message behind the Figur brand.
“I am always posting about being a plus-sized girl.
“This is just another opportunity for me to help inspire women of all shapes, sizes, ages and backgrounds to come together and support each other.”
With ambassadors ranging from a mum of three to 87-year-old Patty, a pregnant dance teacher and so many more, the campaign honours diversity and body positivity, while recognising women of all ages, shapes, sizes and ethnicities.
Jules said: “Each ambassador brings something unique to the brand, and I’ve truly been inspired by their individual journeys towards self-love.”
Each ambassador received a prize package valued at over $3,000, including an all-expenses paid getaway at Crowne Plaza among other great prizes.
Further info: @Figur_co on Instagram and Facebook for further info.
