This is according to Business Connect consultant Viktoria Darabi who is presenting a two-hour webinar, ‘How to Keep Customers Coming Back’, on Tuesday, November 15, 10am-12pm.
Holding a Masters degree in Gastronomic Tourism, Viktoria is full of fantastic advice for you to get the most out of your business and is a sought-after, small business adviser.
“We now know that when a brand or business responds faster than expected, they are more likely to retain the customer but in instances where a business is slow to reply, customers want to return the item and walk away,” she said.
Brand building never stops, with customers making many more conscious decisions before spending, such as how your brand values align with theirs and how well you have fulfilled your brand promise or not.
Viktoria says retained customers are more likely to spend more with you and tell their friends and relatives about you.
Employing the right people is crucial; unpleasant experiences with employees are one of the main reasons for customers not returning.
“We will explore how you can create great staff culture and reward them in inventive ways, uncover other lesser known tools in your up-selling kit and share the building blocks of customer loyalty,” she said.
Bookings: nsw.gov.au.
Learn secret to keep clients coming back
CUSTOMERS today have the need – the need for speed – with research revealing speed impacts 85 per cent of loyalty to a business.