‘Find an agent that will work really hard for you’

Pricing
Decide on a competitive, realistic price guide by checking with your agent recent sale prices of comparable properties.
You don’t want to pitch your property at too high a price, then sit around for weeks or months. Set a date for your 30-day auction campaign. That creates a sense of urgency, attracts buyers and gives a deadline for searches and reports, and builds up to the day.
Presentation
Making your home look as good as it can is vital to the success of your sale. The first tasks are to have a mammoth declutter, then clean everything until it is absolutely spotless.
A fresh coat of paint can do wonders for the interior.
Consult a stylist if you don’t have natural flair for making your home look good, and be open to the idea of hiring furniture.
Promotion
People often say you need just one buyer, says John, but if you have two or three or more interested buyers, you are likely to end up with a much higher price.
If your agent has a good plan to promote your property and maximise competition for it, then you are going to be a lot better off.
“I am a great believer in covering the entire market,” John says. “A strong digital presence, advertising in print – which can have the effect of attracting a buyer who’d never even thought of buying before he saw your property for sale – and having a database to contact.
“You need to find an agent who is going to work really hard for you.”
Photography
With the reach of the internet, professional photography has never been more important. The photos have to show the style of your home, a great setting, make the best of any views or outlook and give the buyer a warm fuzzy feeling.
Placement
Placing your property in the right marketplace is vital. If it is likely to appeal to an investor, it should be portrayed as a low-maintenance home that looks after itself. For more info, call John on 9771 4555.