Coles Earlwood has offered its first low-sensory 'Quiet Hour' experience.
WITH store manager Justin Phelan describing it as a wonderful initiative, Coles Earlwood has offered its first low-sensory 'Quiet Hour' experience.
It was among an additional 56 supermarkets across NSW, to provide a more inclusive shopping environment for all customers.
'Quiet Hour' has now expanded to 76 stores throughout the state and is on offer every Tuesday, 10.30-11.30am.
Promoting reduced noise, lighting and distractions instore, 'Quiet Hour' makes it easier for customers who find it challenging to shop in a heightened sensory environment.
"We have been planning this at Earlwood for the last three or four months and did a trial two weeks ago which went well," Mr Phelan said.
"Today (Tuesday) was also very successful and we hope see more residents embracing the opportunity in the coming weeks.
"We've had the signage up for well over a week and have been explaining the initiative to some of the older members of the Greek community whom we think would enjoy the 'quieter' shopping experience."
During 'Quiet Hour', customers will notice reduced lighting throughout the store; Coles Radio is switched off; register and scanner volumes reduced to the lowest level; no trolley collections and roll cages removed from the shop floor; no PA announcements except in case of emergencies; free fruit is offered at customer service; and additional team members available to support customers.
Coles State General Manager Emma Bridges said Coles was rolling out Quiet Hour to more stores across the state based on overwhelmingly positive customer feedback.
"We've listened to our customers and have worked hard to make our stores more welcoming and responsive to the needs of the local communities in which we operate," she said.