Rebranding street signs with sticker

Story appeared in: Review | August 7th, 2017

STICKERS will be used to temporarily 'rebrand' an estimated 10,000 street signs (pictured) throughout the Cumberland Local Government Area (LGA).
Adopted at last week's council meeting, the temporary measure is expected to take about eight to 10 weeks to complete and will see a reflective sticker with the new 'Triple C' logo placed over existing former council branding.
Former Holroyd Councillor Ross Grove warned that the new logo could be a target for graffiti and suggested it might be better to go "brand neutral" so signs didn't have to be changed if the logo was replaced in the future.
Resident Margaret Chapman also noted that just using the logo could be confusing to anyone who didn't know what it stood for, and suggested using the council's full name instead.
However Administrator Viv May said new entry signs to the area would make it clear what LGA people were in and he was very happy with the temporary solution.
"This is going to be a very expensive exercise and it won't happen overnight," Mr May said.
The changeover is part of the 'housekeeping' involved following the council amalgamations, each of the former Auburn, Holroyd and Parramatta councils used different coloured and branded street blade signage.

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Publication: Review | Section: news | Author: Kim Palmer | Story ID: 130015 | Viewcount: 22361